4 Quid For a Medium Popcorn At the Odeon Cinema?

I agree that prices are out of control. Movies are now a very special treat for my family. When I took my kids to the last Harry Potter movie, I spent almost 40.00 in tickets alone and another 30.00 for popcorn and drinks. Now call me crazy but 70.00 to go to a movie for a family (there were four of us) is out of control. So far this particular movie has grossed over 800 million dollars. I think they could afford to reduce the ticket prices just a bit. If they did, people would start going to see even mediocre movies because it would be affordable entertainment. Now you practically need a loan to go see a film with the family. Who is going to waste 10.00 per ticket and 6.00 soft drinks to go see a film that only got 3 out of 5 stars? The movie industry is out of control.